The first time I saw this commercial I was like, “Wow? A few runs later I looked it up.
Android, for their “Be together. Not the same.” campaign, wondered if they could take a piano with 88 keys and reengineer it so that it would only play one note: Middle C.
They asked Ji-Yong Kim to perform for the television commercial, and aired it for the first time during the 2016 Grammy’s.
About the Commerical
The TV spot features Ji-Yong Kim playing two pianos. One piano is tuned normally, while the other piano is tuned entirely to middle C – every single key. Ji performs a high-speed rendition of the third movement of Beethoven’s “Moonlight Sonata.”
The Making of “Monotune”
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