Marketing Tips for Music Teachers

Ever wanted to know how to make a splash on the web – or at least a little bigger wave than what you have going now? Below are a few tips for teachers who want to build more traffic for their studio website.

Website Traffic Basics
Here are a few tips on how to make your music teacher website more effective in attracting new students.

1) Make It Pretty – People like pretty. If your site is pretty they’ll stay longer, and be more engaged by what you have to say. The temptation among many teachers is to put up a free site, and hope for the best. Unfortunately, free sites don’t usually look great, and your visitors will be gone as fast as they came. If you’re a music teacher that’s in it for the long haul, it’s best to launch a custom designed website.

2) Make It Bigger – Google favors large and well established websites. You don’t have to go crazy, but a 10 page website will perform far better than a 3 page website. Consider adding a blog. Even if people are visiting your site from some far off land, it’s still traffic. When Google sees that you’re site is getting visited more often, they’ll put your site higher in the search results. That will mean even more traffic for you – and potential students.

3) Go Pinterest/Facebook – Social networks are a great way to spread the news about your site, and get traffic moving in your direction. Make yourself a business Facebook page and post away. Make a page on your website for your favorite music books and products. Pin these products to a board on Pinterest. Repin those product pins with – it’s FREE!



How to Increase the Success of Your Music Teacher Directory Profiles

How to Increase Student Contacts
It’s hard to say what parents are looking for all the time. But here are a few basic rules for success:

1) Include a Picture – It helps people warm up to you ever so much.

2) Share the Benefits – Student/parents want to know what the benefits are to them. Include stuff that you’ve accomplished, but spend most of the time telling them how you will meet their needs.

3) Include a Link – Include a link to your website or a YouTube video so potential students/parents can get to know you a little better… or see you in action!

4) List Instruments – List all the instruments that you feel comfortable teaching. Many directories limit the number of instruments that you can included for on-site search. Adding all of them in your profile will still help those folks searching for with a search engine.

5) List All Surrounding Cites – Adding all surrounding cities to your profile will again still help those folks searching for with a search engine.





The Music Lesson Policy | Ideas for Success

Need some help establishing your music lesson policy? Here are a few ideas to get your started.

Music Lesson Policy Ideas
A well written lesson policy is the foundation of a successful music studio. It establishes an understanding between you and the student/parent right from the beginning, and is an important part of making sure you stay on track with your budget.

The following ideas are ones that I have found to be effective, or have seen other teachers use. I hope you find them useful.

Charge Monthly/Quarterly
Ask for payment by the month or quarter. If you do, you’ll have more time to teach, and spend less time asking for payment and managing your payment records for Uncle Sam.

I ask for checks at the beginning of each month. Like so many other teachers, I have a hard time with the whole money thing, so I just announce, “It’s a new month”. Parents know just what to do.

If you prefer a more hands off approach, you can use a payment management service like Music Teacher’s Helper, or set up a subscription payment though PayPal. The PayPal service will bill your students each month/quarter. If you like the flat monthly fee approach, PayPal might be the way to go.

Cancelled Lessons
I adopted the following cancelled lesson policy many years ago, and I find it to be beneficial to me and my students. Parents tend to be more committed, students practice more consistently, and my income is consistent from month to month.

“Your payment reserves your lesson time. It is yours to use, or not use, as you wish. Cancellations for reasons such as activities, colds and doctor/dentist appointments are generally not made up. Exceptions include family hospital related emergencies and family crisis. If two lesson times are missed in a single month a make-up lesson may be requested. Summer lessons may be cancelled at anytime, and payment will be credited to the next month.”

Let parents know what they will be getting for their investment with you. It could be as simple as, “Students may participate in an annual Christmas recital.”

Music Books
I also let them know that they are responsible for lesson materials. You might say something like, “Music books will be recommended from time to time. Parents are responsible for the cost of these materials.”



Publish Your Sheet Music and Profit

Are you interested in selling the music you write?  If you would like to make things easy, and not bare the expense of setting up your own website, you can set up a page on and start selling.

Load.CD provides you with your own personal web page, where you can upload, publish and price all the music you write. The fees you charge will be collected into your personal account which can be easily transfer to your PayPal or bank account. You can also upload any type of information and pictures of your life and work. Load.CD provides you with the chance to advertise yourself to thousands of clients around the world.

Visit for more information.


Careers in Music: Performer/Accompanist

A career in music performance has great appeal to many people. For the fortunate few, a career in music performance can be very successful and financially rewarding. Though, for those few that see success there are many equally talented individuals that never see there moment in the spotlight.

If a music performance career appeals to you, be prepared to work hard.  Start practicing today, and never give up.  Listen to you favorite artists.  Discover what it is that they do that you like so much.  Practice some more.  Forming a style that is all your own is what will set you apart from everyone else.

A concert pianist is by far one of the hardest career tracks to be successful in, though with hard work, anything is possible.

Other performance opportunities for a pianist include:

1) Orchestra Ensemble Pianist

2) Church Pianist

3) Music Theater Pianist

4) University Choir Pianist

5) Solo Accompanist

6) Chamber Ensemble Member

7) Wedding Pianist

8) Private Teacher

9) Rock Band Keyboardist

10) Jazz Band Keyboardist

Recommended Skills/Training

Experience in high school band, orchestra, small ensembles, and/or solo experience is recommended. College degrees are not necessary to be successful, though it is typically the best choice for individuals that desire a career in music performance.


Careers in Music: Conductor

Conductors most commonly rely on a supplemental income to support themselves and their families.  Some conductors enjoy an international reputations, and are able to support themselves very well.  There are also several hundred jobs around the world with major orchestras and opera companies, and music theater groups that provide comfortable salaries for conductors.

The greatest number of conductors are conductor/teachers in the public and private school system, and conductors for church choirs and community music groups.

Requirements for Conductor
Conductors are typically university trained musicians.  While some graduate with a degree specifically in conducting, others will graduate with a degree in another area such as music performance.  These conductors will later work to enhance their conducting skills through practice and opportunities the conduct bands and orchestras.


Careers in Music: Composer

Music composers create new instrumental and vocal music. They write music for special events, for the musical theater, for performing artists, and for television and film. Sometimes a composer will be asked to simply arrange a song that was written by someone else.

A composer should have a strong knowledge of music theory and music history.  They should also be aware of the capabilities of each instrument and voice that they write for, including ranges and transpositions.

A university education is common among composers, though not required.  Employers will be more interested in your talent as a composer than the degree you hold.  Composers play at least one musical instrument very well, and have some measure of skill on others.